Jan 2020 - Present
Digital Brand Manager
After seven years at an established brand, I traded in my cushy job with infinite resources for a start up running the entire ecommerce function; taking my knowledge and experience and truly putting it to the test. Full time strategist, creative, marketer, merchandiser, etc (emphasis on the etcetera). Customer growth, retention and loyalty, graphic design, channel management, brand development - the works. It’s pure chaos, yet so rewarding.
2020 vs Previous Year
Increased Revenue by 72%
Increased Traffic by 42%
Increased AOV by 16%
Increased Orders by 48%
Increased Margin by 55%
2021 vs Same Period Last Year
Increased Revenue by 82%
Increased Traffic by 38%
Increased AOV by 5%
Increased Orders by 74%
Increased CVR by 21%
Sep 2013 - Jan 2020
“Always Be Ready.” Being apart of the growth of this awesome brand will always have a special place in my heart. Working here provided my foundational knowledge for all things digital commerce and really cemented my interest in the art and science of selling products online. When I started we were a super niche brand target only toward public safety professionals and when I left the brand had become somewhat of a household name for adventure seeking gun loving individuals.
Merchandiser, eCommerce
Responsible for eCommerce merchandising goals and strategies. Leverage analytics to drive sales, conversion, and profitability. Analyzed consumer behavior and made continuous data driven improvements. Worked closely with product and marketing teams for successful go to market launches. Managed closeouts and pricing strategy.
Operations Coordinator, eCommerce
Enhanced 5.11’s national and international digital shopping experiences by successfully coordinating web content. Managed a few closed-channel partnerships and storefronts outside of our dot com.
Dec 2005 - Sep 2013
Working at Save Mart was joy. It’s where I learned customer service and how to effectively communicate with just about anyone. I started at sixteen bagging groceries and helping customers to their car, all the way to twenty three where I was in mid management supervising and delegating employees. I learned a lot about retail, store merchandising, leadership, and how to take care of people issues. After eight years I left brick and mortar and transitioned to an entry level eCommerce position in hopes to “start my career job” and add a little stability and consistency to my work schedule.
Key Carrier - 2012 to 2013
Department Manager - 2009 to 2012
Cashier - 2007 to 2009
Service Clerk (Entry Level) - 2005 to 2007